Easily create messages in minutes to keep area residents up to date on the developing emergency situation. Management of a crisis is an ongoing process and follow up information is just as key as the initial alert. Once you learn of any news, keep your audience updated and calm. This could include links to news stories, important contact information or even the option to reply directly to you. An emergency notification system remains essential after the initial crisis cools down as well. The spread of information is key in any emergency situation.