Keep your dealership at the top of customers' minds throughout the year with marketing automation. Maintenance notifications will be sent to each customer based on their unique vehicle dates, and targeted promotions can be set up for customers' birthdays or seasonal events. Targeted messages that appeal to each customer's personal needs and interests are proven to engage customers and drive much more business than mass messages. Marketing automation allows you to anticipate your customers' needs and provide them with the information they need to keep their vehicles in great shape.