You can create emails that will be sent to customers when they are triggered by a date, such as a birthday, or a specific action, such as downloading a resource from your website. If you want to create triggered emails, you can use our Autoresponder email tool, which allows you to send basic triggered emails. If you want to get more in-depth and create entire automated campaigns which send messages automatically to each customer based on their unique needs and interests, check out SimplyCast 360. The SimplyCast 360 Customer Flow Communication platform automatically sends highly targeted messages in order to provide more relevant information to each customer and boost open and conversion rates.