Build and Maintain Relationships with Personalized Emails
A simple signup process and personalized emails will help attract and keep more newsletter subscribers. Automatically personalize the email newsletter flow based on each client or prospect's interaction with the emails. Personalized emails reduce unsubscribe rates and boost conversions. Automated contact management keeps information organized. An automated unsubscribe process helps financial institutions stay compliant with anti-spam laws and regulations.
Use the SimplyCast 360 drag-and-drop tool to create a simple signup process. Engage your clients and prospects with different communication methods, such as SMS and email. Users can specify their preferred mode of communication. This way users get information you know they will read.
After users sign up to receive your newsletters and begin to receive them, their interactions are tracked. All of this information is stored in the users' personalized profiles. In turn, this information can be used to target each user based on their interests.
After signing up, users immediately receive a welcome/thank you email. By learning more about each user, you can send personally-targeted promotions and advice.
In newsletter campaigns, it can be helpful to use delays. Sending email after email may overwhelm the user causing them to unsubscribe. Timed emails ensure that you touch base with users without bombarding them with emails.
Reconnect with users through a second email. Keep users interested by using entertaining and informative content. Try using an A/B split to test different emails and see which is more effective. Detailed analytics will show you how to optimize your content.
You can use any form of communication to re-engage users. Try using call flows or SMS messaging. By doing this, you can address any issues users might be having. If the user becomes active, move them into the active newsletter flow.
After the initial setup and welcome email, you can customize your email send dates and delays. Try A/B testing send times and intervals to see which ones work best.
Marketing automation tracks and stores all your clients' and prospects' email and website interactions. You can automatically send out targeted emails and your software shows you who is a great prospect and who needs to be contacted again.
Once you have an active client, you can connect your newsletter flow to a nurture flow in order to qualify leads. This process is described in the General Lead Nurturing flow.
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