By automating an SMS message to send out at a pre-determined point during the day, such as the opening or closing of trading, you can deliver only the relevant information to your clients in an easily digestible and personalized format. You can use merge tags to include any number of stocks and financial data, providing an even further personalized experience for your clients.
Through the use of an inbound API, you can gather all of the stock market information you need, regardless of how much activity there has been in the market during a given day.
Your CRM will then proceed to check for merge tags indicating what stock information a given client may be interested in.
An automated message containing the relevant information will then be sent out to your clients' cell phones. Sending information in such an interactive form will go a long way towards maintaining a consistent rapport with your clients.