By employing email marketing principles to an automated, responsive, and personalized outreach plan, this solution helps to build personal relationships no matter how many contacts you have.
Online forms can be used to collect donor information, storing it in a centralized and easy-to-access location. You can then further segment that database into lists of donors of varying types as well, to specialize your messaging.
A series of donor engagement message templates is created in advance. Areas can be marked in these templates where personalization is needed. The time when each of the message templates will be sent can also be scheduled in advance.
Once message templates are built and times when each one of them are triggered are set, the automated solution will take care of sending messages to donors.
In this step, the donor will have to take action after receiving a personalized engagement message.
For instance, if the donor receives the message via email and wants to donate some money, they can simply click on the “Donate Now” button and proceed to donate.