By allowing potential resort-goers to sign up for information on their website, a resort can then automate emails to these interested parties at specified periods, showing off the atmosphere and illustrating their specific advantages. One of the advantages of a drip campaign is that it could theoretically go on forever.
By placing a signup form on a website, resorts can allow people who have any interest whatsoever in a destination to get regular updates. This not only allows a resort to send information about promotions and other happenings, but also to highlight what makes them unique among other destinations in their area.
After a delay, a transactional email can be send thanking people for their interest in a resort. By not displaying the greatest or most interesting features up front, a resort can slowly build a relationship with a tourist and use these aspects of their business as leverage as the campaign continues.
A drip campaign is contingent on sending multiple emails, whether at pre-determined intervals or dynamically based on the time of the initial signup. The further along a tourist travels through a campaign, the more interested they’ll be in staying at a resort.