By personalizing messages and adapting to user input through automation tools, this solution improves your messaging and rapport with alumni.
Alumni outreach begins with a database of alumni to be reached out to and reminder messages being set up to ensure contact information remains up to date and current.
Messages can be customized with visual elements to make the communications more attention-grabbing. Also, multiple templates can be created to use for sending messages to different subgroups of alumni, such as science students, arts students, and so on.
Once the solution is set up, sending can begin, starting with these personalized messages. From buttons in emails that lead the alumni to a signup form to SMS alerts that remind the alumnus of an upcoming event, everything can be personalized to them.
Track responses, or lack thereof, to refine your approach. Even an unopened email is in a way, a response. A lack of engagement tells you when there is a problem with the message. Perhaps it was not relevant, or the alumnus received too many messages in a short amount of time.