The Public Outreach Use Case makes use of communication channels with templatable messages to ensure that the right message reaches its destination every time. It also leverages merge tags to ensure that messages are still personalized to the specific contact receiving them.
Collect contact data from wherever the public happens to be interacting with your organization and allow existing data to be centralized as well.
Send communications at the appointed time, every time with personalized details pulled from the central database, so the right information goes to the right contact.
Follow up or adapt communication based on client behavior, to ensure that the messages they receive are always of interest to them wherever possible.