By leveraging online forms to learn more about prospective students and sending them targeted information based on their expressed interests, students can be engaged with in a personal way. Prospect behavior can be tracked and acted upon when they demonstrate engagement.
Using a web form that adapts to the page it’s on, prospect profiles can be generated using the information submitted on the form, as well as the specific page from which the prospect filled out the form.
Prospective students, upon verifying their consent to receive messages about programs, can automatically be categorized based on their program of interest and sent messages that are customized to the selected program(s).
When program-oriented messages are sent to prospective students, messages can be adapted even further based on any other criteria, adapting to the exact circumstance for each prospective student.
Once prospective students receive the initial messaging, those who read the message soon after it was sent can be treated as active and engaged.
Those active prospects can be automatically assigned to a recruiter, based either on random assignment or the program they’re interested in, for more direct follow-up.