When a customer is going through your shopping cart check-out process they might leave for many different reasons. But if you can promptly follow up with them and offer them a personalized promotion they will be more likely to make a purchase. SimplyCast integrates with your e-commerce solution so you can target messages based on customers' past purchases. The system will automatically check to see what they have purchased or if they have abandoned their shopping cart. The customer then receives a follow up email to re-engage them.