After you hold an event following up with customers is very important. You'll want to thank customers who did come and reach out to share information with the ones who missed it.Once the event is over a sending trigger activates. Depending on whether they attended or not, based on ticket data, they can be sent either an email thanking them for attending or an email containing information about what they missed. After a set delay another email will go out to no shows with a sales offer. Finally a task will be created to in the CRM for a sales team member to call them and follow up.