An effective way to increase viewings of your listed properties is to quickly engage leads with relevant information about the property they are interested in. Leads often pass by a property and don't take the time look up the listing, but with SMS shortcodes the information is available at their fingertips. On your listing, post a shortcode leads can text. Once they text the number, leads will receive specific information about the listing. The text message would also include a link to take them to your web listing for more information. You can also use this as a chance to sign them up for email notifications about other listings in the area. To get more campaign ideas for your industry go to www.simplycast.com