When potential students are in the application process sometimes they get stuck in a stage and fall off because they forget or lose interest. Guide their application journey with targeted reminders about the next step they need to take in the enrollment process.On a weekly basis, review all students in the master list to check current status. Now, feed this information into the SimplyCast 360 platform through an API or weekly upload. Based on specific current statuses, students will be sent a message with an appropriate reminder or the next steps to take in the application process. Once their status changes the content of the message the following week will change to match their new status.