When it comes to web hosting, you want to ensure that your customers are reminded to renew at the end of their subscriptions; otherwise, more than just their domain could be at stake. You can start the reminder process as soon as a customer signs up to use your service. A CRM will take note of the signup date, and you can use this date to send automated reminders of pending expiry near the end of a subscription. If a customer doesn't interact with the initial renewal communication, you can create a contingency so that they will receive renewal requests at specific intervals as the expiry date approaches. If a customer interacts with any email, they will no longer receive any future reminder emails. This saves you the time of needing to manually following up with customers, while ensuring that they are well reminded about extending a vital part of their online presence.