ID: SEUC001

Summer Melt Retention

Summer MeltAvoiding Loss of AdmissionsAdmissions Marketing

Every summer, universities and colleges struggle to keep new and prospective students. Estimating costs and numbers accurately for the upcoming fall semester poses challenges for recruiters who need to show that their strategies are effective.

Growth, the SimplyCast Way

Smart Education’s Summer Melt Retention solution uses automation to boost your retention. Contact students via their preferred communication method—SMS, email, and/or voice.

Save time spent responding to information inquiries
Maintain regular communications
Encourage students to browse new courses, sign up for courses, or take a new program

To keep your new and potential students engaged, use:

Dynamic emails
Digital forms
Course or program-specific landing pages
Reminder text messages

The Benefits

Improve retention by 20—40% of your current retention rate
Staff save over 200 hours per year by handling routine inquiries, reminders, and data processing while keeping students informed and connected
Freeing staff to focus on student support and other retention efforts
With regular communication, summer melt is reduced by 20% while increasing enrollment by 5 to 15%
Through targeted promotions, 65% of prospective students enroll based on personalized, targeted marketing and quick information

Speak directly to students' interests, behaviors, and needs through personalized outreach

Actions for Success

Create information request forms associated with each course offered.
Create specific SMS and emails filled with targeted information for each course or program offered.
Automate forms to target each student’s interests via their preferred contact method.
When courses finish, create follow-up messages about the next steps and related classes to encourage students to continue their education.