Challenge
Scouting for new board members can be tricky, especially for boards who lack a system that can effectively keep track of candidates who show interest in the position.
Recruiters have an opportunity to assist companies at the highest levels in managing their board member recruitment. Recruiters are already experts in evaluating candidates, and adding an aspect of determining engaged candidates through a digital solution adds another offering.
Solution
SimplyCast offers the Board Member Smart Recruitment use case. It is an easy-to-follow solution that allows recruiters to more effectively find and narrow down potential candidates to recruit for the boards they work with.
The solution makes use of powerful smart automation for recruiters to use to communicate with candidates. It assists in determining how engaged and interested candidates are based on how they interact with communications, which can make the choice easier for a board looking for new members.
Steps to Success
- A recruiter creates a new campaign containing an email or SMS message with a link attached, as well as a CRM update function. They then send them out to potential candidates for the board.
- When a candidate opens the communication, clicks a link within it, or responds to it, they are tagged as active and interested.
- Future communications can then focus on only those candidates identified as active and interested.
Best Outcome
- Introduce flexible options for scheduling messages.
- Use a variety of delivery methods for all communications.
- Identify the candidates most engaged in the process.
- Simplify board recruitment.