Education Smart Recruitment

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Challenge for

Challenge

It is critical for recruiters who work with educational institutions to be able to effectively engage with prospective students and hold their attention during the recruitment process. It is challenging to manually account for each prospective student's interests and intended degree. Educational institutions need a way to conduct outreach to prospective students that is customizable to each prospect. It is crucial for recruiters to find a way to simplify the process.

Recruiters need a digital education recruitment solution that helps in creating effective, working outreach that engages prospective students.

Solution for

Solution

SimplyCast offers the Education Smart Recruitment solution. This is a complete solution that ensures every prospective student is dynamically shown the information that is most relevant to their interests and goals. This use case enables recruiters who work with educational institutions to implement targeted recruitment plans and improve results through targeted recruitment.

This solution leverages online forms to gather more information from prospective students. It uses those responses to send them targeted information based on the interests they specify in their form submissions. It is also possible to track prospect behavior and take automation actions when prospects demonstrate engagement. Through implementing these strategies, student recruitment can be optimized allowing recruiters to strengthen candidate student engagement.

Steps to Success

  1. The process begins by gathering information from prospects. This can be done using a web form that logs the page it was filled out on. Prospect information can be generated using the information submitted on the form and from the specific page that the prospect filled out the form.
  2. After verifying their consent to receive information about programs, prospective students can automatically be categorized based on their program(s) of interest. They then receive messages that are customized to the programs and subjects they select.
  3. Whenever program-oriented messages are sent to prospective students they can be adapted even further based on any additional criteria recorded about the prospect. This helps to adapt messages to be as engaging as possible for each prospective student.
  4. When prospective students receive their initial outreach, prospects who read the message soon after it is sent are treated as active and engaged.
  5. Active prospects can then be automatically assigned to a recruiter either through random assignment or based on the program they are interested in.

Best Outcome

  • Target prospective students with relevant information.
  • Ensure any active prospects are noticed and nurtured.
  • Answer the most frequently asked questions about each program.
  • Send follow-up messages to prospective students who ignore initial messages.