Smart Restaurant Newsletter Management

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Challenge for

Challenge

It is common for restaurants to use newsletters to promote various upcoming events, new deals, and menu changes on an ongoing basis. The newsletter process is often very time-consuming for staff, and personalization is nearly impossible when taking a manual approach. There is also the risk of customers missing the information they want to receive, which is an opportunity lost.

Smart restaurants benefit from streamlining their newsletter management process to reduce these challenges. They need a process that allows them to more easily send personalized newsletters to customers.

Solution for

Solution

SimplyCast offers the Smart Restaurant Newsletter Management use case. This is a solution that enables restaurants to streamline their newsletter system. With this solution restaurants are able to eliminate the majority of manual tasks associated with newsletter management.

Using quick and simple templating, reporting, and personalization restaurants can easily keep customers up to date. Restaurants are able to improve their marketing outreach to customers while saving valuable time with a simpler process and platform.

Steps to Success

  1. The first step of the process is to create a customer database. The database can include any information a given restaurant wants to collect. The information can be updated in real time when necessary.
  2. Templated messages can be built ahead of time. When emails are later sent, the solution automatically sends a personalized version of a select message to each customer in their database.
  3. During the signup process, it is critical to ensure that customers receive the right information. Identifying the type of customer is important to ensure that the right offers are sent to them.
  4. After sending the newsletter, the solution automatically tracks the actions customers take. This information enables restaurants to take the right steps to further increase engagement.

Best Outcome

  • Easily send text messages to promote upcoming contests and deals to customers.
  • Flag customers for personalized follow up when they express interest in products.
  • Easily upload existing customer databases using integration.
  • Use conditional email templates to display different messages to different types of customers.