Challenge
Marketing is extremely important for restaurants to manage well. When restaurants have exceptional marketing coming out, they bring in more customers. Optimizing the way restaurants use digital marketing is a major key to success. Many restaurants do not have an effective strategy and lack a system that can optimize their marketing and target it effectively.
Smart restaurants need a system that can connect to customers and show them marketing content that they want to see. A system that can more efficiently target customers. A targeted restaurant marketing solution.
Solution
SimplyCast offers the Smart Restaurant Target Marketing solution. This is a dynamic ready-to-go system providing restaurants the opportunity to leverage automation in their marketing process. Restaurants gain the ability to narrow down the specific interests of customers to help create more impactful marketing.
This solution allows restaurants to ensure customers receive marketing campaigns that they are truly interested in.
Steps to Success
- A restaurant owner, manager, or another appropriate staff member sends a marketing campaign to a group of contacts in their CRM. Within that message is a link to a survey, where clients can identify what they want to hear about. This serves as an initial baseline.
- From there, whenever a customer clicks on a link on the restaurant’s website or within a marketing email, tracking occurs. This tracking updates their contact information with a tag logging their interest in that new topic.
- Future marketing campaigns can be configured to send marketing messages to contacts with specific tags – emails can even have sections that only show up for specific contacts.
Best Outcome
- Ensure customers no longer receive marketing that they are not interested in.
- Allow marketing campaigns to be launched efficiently.
- Optimize marketing to send customers content they engage with.
- Reduce time spent sending ineffective marketing.