Marketing your veterinary practice can be difficult at times. There is lots of competition out there and marketing for your practice can get to be on the expensive side.
There are some useful marketing tactics involving web forms that you can use for your veterinary practice. A common misconception about web forms is that they are only used so your clients are able to sign up for something. However, web forms have all types of different purposes that you might have never thought about.
Building web forms for your website can seem like a daunting task, but it’s really quite simple. Some form builder software even offers you templates that make building your forms even easier. Let’s go over some ways that you can use web forms to your advantage.
Offer a referral program
Offering your clients a referral service is a quick and easy way to grow your vet practice. The concept for offering referrals is something that you’ve probably seen before. For example, let’s say a client really enjoys your practice’s service and recommends it to a friend. The friend then ends up going to your practice with their pet. The original customer will be able to receive something in exchange for referring a new customer to you.
This is a great way to generate new clients and expand your customer base, but how do you receive the referring customer’s information and keep track of all of this data?
A good way to offer this type of service is to build web forms where customers can go and fill out the information of the potential client that they referred. That way your company can go back and look at the submitted form and figure out what the client should receive in exchange for generating your company more business.
Offer deals and promotions
A tried-and-true marketing strategy for any company is offering deals and promotions. If you aren’t offering promotions for your veterinary clients, then you’re missing out on a lot of potential business. For example, you could promote a free pet checkup if someone sign up for something else within your practice. The free service will give them a test run that doesn’t involve any cost implications for them.
To help implement something like this, a good idea is to build a web form where clients can sign up to receive updates about when you’re offering a discount on services or even a special promotion on pet food. These forms are easy to create since all you need is a name and some contact information. You will want to keep this form as simple as possible and make sure that the form is professional looking so that it’s easy to use for your clients.
After you receive the client’s business, it’s up to you to make sure they are a repeating customer. Constantly innovating and improving your marketing strategy is a good way to keep customers engaged with your veterinary practice.
Ask for reviews
Another thing you can build web forms for is client reviews. If someone is interested in trying out your veterinary practice, they will want to see what other clients have had to say about you. Building a web form for your clients to leave a review is a win-win situation. The clients will be able to voice their opinion on your service and you can use this feedback to improve your practice.
Make sure to include this web form somewhere on your website so that it’s easy to find for any client that wants to leave a review. You can also use these reviews in your marketing strategy by showing the public what satisfied pet owners have had to say about your service.
To sum up, web forms are an important part of any veterinary practice’s marketing strategy. Web forms help generate new customers but can also help maintain client loyalty. The options mentioned above are all good ways to build web forms and you may have even thought of some more while you were reading this blog. Don’t be afraid to innovate and try new things in your vet marketing strategy.
Click the button below to request a one on one demo of SimplyCast’s Form Builder and begin building web forms for your website today.