Outreach is an important part of every company’s business and marketing strategy, as it allows companies to stay in touch with their customers and keep themselves top of mind in the event their products or services are required once again.
It can be difficult to maintain a successful customer outreach strategy, especially if a company has a large number of customers to keep track of on a day-to-day basis. Making sure they are each receiving outreach messages that are applicable and relevant to them can be a hard thing to manage manually.
Luckily, your customer outreach strategy can be streamlined with help from an automated solution, which can assist with maintaining a point of contact with your customers and helping to strengthen relationships with them.
An automated outreach management process can greatly reduce the risk of errors and ensure that you are contacting the right customers with the right information at the right time.
There are four steps to automating your customer outreach strategy.
1. Create a Customer Database
When automating your customer outreach strategy, the first step is consolidating the contact information for all your customers into a central contact database. In this database, you will need to make sure you are storing all the relevant information you need for each customer, such as their names, their contact information, their purchase history, and any other piece of information you need. This information will help you down the line when you are setting up your outreach message templates.
2. Develop Content
Once you have all your customer information housed in your contact database, you can begin creating the templates you will be using for your outreach messages. While the message itself will be sent to your customers, you will have to do a little work up front to configure the message and determine how best to engage them.
It is a good idea to create a few different outreach message templates for each touchpoint you may have for your customers. For example, you may want a template for reaching out to new customers, one for specialized product offers, and one for sending loyalty rewards or birthday offers.
3. Personalize Messages
As part of your customer outreach strategy, you want to make sure your outreach messages are targeted to specific individuals and don’t read as generic, or “one size fits all.” With the automated outreach management solution, you can easily personalize your messages.
Personalization can be built into your message templates using merge tags and conditional logic. Merge tags are essentially placeholder text that will automatically pull your agents’ relevant information when the listing notifications are sent and conditional logic will help ensure that certain sections only get sent to customers to whom they are relevant. This is why it is important to collect and store as much information on your customers as possible, because the more information you have, the more you can personalize your outreach.
4. Review Reports
No customer outreach strategy is complete without review and optimization. After each customer outreach message is sent, the automated solution will generate a report which will provide you with important details and information, such as the open rate, click-through rate, and more information regarding how your customers are engaging with the messages.
These reports will help you measure the effectiveness of your outreach strategy and will provide you with valuable insights into where you may need to improve your messaging in order to achieve a higher engagement rate.
Want to automate your customer outreach strategy?
If your business is looking to add automation to your customer outreach strategy, SimplyCast has used its all-in-one engagement automation platform to build an all-in-one solution using our contact management and marketing automation tools. The solution can be customized to meet the requirements of any business in order to facilitate all kinds of customer outreach management.
Click the button below to request a one-on-one demo from our team to see how you can use SimplyCast’s customer outreach management solution!