Newsletters are one of the best ways for restaurants to keep their customers updated on what’s going on. Having a newsletter is a great way to stay connected to your guests and help them feel valued for their loyalty to your restaurant. It’s not difficult to implement a newsletter into your restaurant marketing strategy, and it can even be used to promote specials and events.
When implementing a restaurant newsletter management solution, it’s important to use an automated solution. An automated solution will send out newsletters based on a set schedule and will eliminate many of the tasks involved in a manual process. It can be very difficult to manage your newsletter when you have many subscribers, which is why it’s important to use an automated solution.
In this blog, we will be going over the four steps to implementing an automated restaurant newsletter management solution.
Step 1: Collect Customer Data
The first step of the restaurant newsletter management process consists of building a customer database. This database may include information such as the customer’s name, contact details (e.g., email address and phone number), and customer type.
This information can be updated in the database in real time. When sending automated newsletter messages, the solution pulls data from this database to personalize the newsletters. Therefore, it is essential that this database remains accurate and updated.
Step 2: Templated Messages
In this step, templated messages are built ahead of time. The automated newsletter management solution automatically sends a personalized version of a selected message template to each of the customers in the database. If a template does not apply, the restaurant using the solution can customize a message to fit their needs. An example of a restaurant newsletter template may include:
- Customers’ personal information (e.g., so you can start the email with “Dear Mr. Smith” instead of a generic “Hi” or “Hello Sir/Madam”)
- Upcoming events and contests
- Instructions to access additional online resources
These newsletter templates can be customized with visual elements to make the newsletter more attention grabbing. Also, multiple templates can be created to use for sending to multiple groups of restaurant customers.
Step 3: Segment Customers
During the signup process, you need to ensure that customers are receiving the right information. For example, as a restaurant you might have customers that come to you for catering as opposed to restaurant services.
You need to be able to identify the type of customer you're dealing with and what offers and information should be sent to them. Types of customers may include restaurant customers, personal catering customers, and professional catering customers. This can help you determine which templated messages are sent to which customers. Some customers may fall into multiple categories, which is no problem to configure within the solution.
Step 4: Track Newsletter Metrics
Once your restaurant newsletters and other messages are sent, the solution automatically tracks actions taken by customers. For instance, the solution can track if a message is delivered, if a message is delivered but never opened, and if a message is opened but no actions are taken.
Engagement with your newsletters can be tracked in near-real time to the individual level. Next steps can also be decided based on how customers respond to the messages.
Interested in a restaurant newsletter management solution?
If you’re looking for a way to simplify your restaurant newsletter management, look no further than SimplyCast. Here at SimplyCast, we have used our all-in-one engagement automation platform to build this solution that can be used by any restaurant who regularly sends out newsletters. The solution can be modified and customized to meet the requirements of each restaurant in order to provide the most seamless newsletter management process possible.
Click the button below to request a demo to see how you can use our restaurant newsletter management solution.