As technology advances, the attention span of a lot of your potential customers is shrinking by the day. This is especially true for teens and young adults. There is so much information readily available to us through technology, many people find it difficult to focus on one thing for an extended period of time.
If someone is on the fence about signing up or filling out a form on your website, the design of your web form may just be the tip of the iceberg. Instead of a potential customer exiting out of your website once they see a lengthy, boring, and tedious web form, you want them to quickly fill out the form and hopefully remain on your website. There are many easy ways to make forms on your website more visually appealing, but many companies overlook them, which is a big mistake. Let’s go over a few simple tips for how to make forms on websites more engaging for all of your potential customers.
Make it quick to submit
As mentioned before, you want your forms to be able to be filled out quickly. The best way to do this is to only ask for the essential information that you need to sign up. After a customer fills out a form on your website, they should then be directed where to go if they wish to sign up for other features you may offer.
Don’t be afraid to use different features
SimplyCast offers many different features within our web form builder to tailor your web form exactly how you want it. Most of the form building features are explained in the features section of the SimplyCast website, but let’s go over a couple of the most useful features to make your forms more engaging.
1. Simplify data collection
The first feature to make your web form more engaging is to simplify new member data collection. This feature is very useful because it basically lets your potential clients choose what services they would like to hear more information about. For example, if they don’t want to receive email updates about your newsletter, they don’t have to check off this box on the form. This can build loyal customers as it helps to show that you care about what information they receive about your company.
2. Include a thank you page
Another feature that you can use to your advantage is inserting a thank you page that will be displayed once someone fills out your form. A page that thanks the customer for filling out your form can make them feel valued and that you are actually using their data. This is also very useful for signup forms as you want to make the best first impression possible.
Use templates
The templates are there for a reason. They are all professional looking and easy to use. SimplyCast offers many different form templates, and they have all been created by our team of designers. Also, if you create a web form that you think you may want to use in the future, you can save your created form as a template.
Keep it simple
Lastly, don’t think too hard when designing your web form. Unlike other aspects of your website, you want to use minimal creativity when you’re creating a form. You don’t need to overcomplicate your questions and try to be innovative. Just include the essentials and this will work perfectly fine.
All in all, every business wants to do everything they can to try and gain more customers. This is why it is essential to keep in mind the fact that optimizing your web forms may be a good way to broaden your horizon and keep new customers coming in. Although web forms may seem like a very small piece of your business strategy, they are something that can either draw customers in, keep them around, or push them away. Forms on websites that are simple yet effective should be in every business’s strategy. SimplyCast is here to help you.
Click the button below to request a demo of SimplyCast's web form software and begin creating a new form for your website.
