Landing pages. You've been told over and over again that they are a great way to convert customers, but how?
The thing is landing pages only convert if they are designed well and provide your users with all the information they need in an easy-to-read and easy-to-find fashion. Here are the top things you should do in order to make your landing page appealing to your users.
One idea per landing page
Landing pages are designed with a single topic and purpose in mind. Essentially, a landing page should present only one idea to a user. Whether this is a newsletter signup form, a product overview, or an event, having a singular idea is crucial to the success of a landing page.
Highlight essential information
This refers to your title and subtitle. With a landing page, there's no need to use vague titles. Your audience has actively sought out this page so hit them with the facts they need to know right away in the titles, subtitles, and any header you may have. Putting important information in these places allows the user to skim the page and still get all the valuable information.
Keep it brief
Chances are that if someone is visiting your landing page they are already interested in what that page is offering. So, skip the flowery, salesy language and get to the point. Things like bulleted lists will help you keep your information concise and easily readable for your users.
Use short forms
If your landing page is for a newsletter, event, or anything else that requires that a user fills out a form, make sure the form is short. The point of these forms should be to capture only the information you need (name, email, and the like). Weighing your form down with unnecessary questions only serves to deter users from filling it out.
Break up the text
There's nothing worse than a landing page that is just a solid wall of text. They say a picture is worth a thousand words so utilize images to do some of the talking for you or, even better, include a video that highlight the main points of the landing page.
Test which landing pages work best
If you can't decide which landing page to use, try using several and compare the results. This could mean simply changing background colors, images, text style, etc. Once your test period is complete, continue using the landing page that had the best results.
Have the right tools
It can be a tricky thing to create a landing page from scratch. Luckily, there are tools out there to help you, specifically a landing page generator. These generators provide you with a quick and easy way to create great landing pages without using any code! Check out this page for more information about landing page generators.