Email marketing has been around for quite a while and isn't going anywhere anytime soon, especially with the massive boom in the number of e-commerce businesses and the fact that email has the highest ROI of any other marketing methods.
Email marketing has only grown in popularity and it has become one of the most common methods of engaging with existing customers and reaching out to potential clients.
If you are part of the new wave of businesses conducting most of their business online, email marketing might still be a relatively new concept, and it can be a nerve-wracking time for some.
Luckily for you, we have put together some of the most frequently asked email marketing questions and have provided some answers!
1. What can my business do with email marketing?
Email marketing can be the perfect opportunity for your business to send out regular newsletters to inform current and future clients about what's going on in your business.
Email blasts are also a great way to send out a singular message to a large audience at once. For example, email blasts can be used to send company announcements or can be used to promote newsletter subscriptions your clients can sign up to.
2. What is the purpose of email marketing software?
Email marketing software takes the manual work out of scheduling and sending email campaigns by implementing automation. Rather than sending emails one-by-one to recipients, automation can be used to send mass emails to all recipients at once. Some email marketing software can also track near-time performance of email campaigns such as SimplyCast.
3. Do you need any special knowledge to use email marketing software?
If you don’t have any knowledge of computer coding, sometimes this might prevent you from using some of the email marketing tools on the market.
But luckily for you, SimplyCast has developed a no-code email marketing solution that does not require any special coding knowledge in order to be able to create a sophisticated email campaign. Our email marketing tool also provides other competitive features such as a drag-and-drop interface, mobile optimization, and the ability to include videos and images into your campaigns – all without needed to know how to write a single line of code!
There is no point in getting an email marketing tool that has all the shiny new tools if you don’t know how to use them.
4. How do I know which email marketing software is right for my business?
Choosing the right email marketing solution software can be an extremely difficult task, as keeping a fair balance between cost and glamour is not always an easy walk.
It is important to identify what exactly your business is trying to achieve with the software – whether you will be using it to send a regular newsletter, for example, or whether it will only be used to send the odd email blast to recipients when a new product is launched. The frequency of which the email marketing software will be used plays a factor in which software you may want to choose.
The size of the budget can be a big contributing factor for some businesses, especially if the business is in an infant stage. If you are just starting out, you may only need a simple solution for sending out mass emails, without a bunch of supplementary features that will bump up the cost of the software and that you may never end up using anyway.
SimplyCast has spent many years crafting and developing an email marketing solution that fits that balance we talked about earlier.
SimplyCast not only provides a competitively priced email marketing solution, but we also provide many other customer engagement solutions and emergency software.
Need more information?
Do you have any more email marketing questions about SimplyCast’s email marketing solution? Well, you can check out this blog or head on over to the SimplyCast FAQ page, and you will be sure to find the SimplyCast solution/answer you’re looking for!
Interested in email marketing with SimplyCast? Click the button below to request a demo of the solution and a member of our SimplyCast team will be more than happy to help you!