Around 33 million people visit art museums every year in the United States. However, the results of a survey completed by the National Endowment for the Arts show that the number of people who attend various types of visual arts, including museums, has been declining over the past few years.
Consequently, museums must find a way to re-engage the public, and make them excited again about learning about history and culture. An increasingly more popular way to do this is through the use of social media.
Social media has become a popular source of information for many internet users, with over 74 percent of internet users using social media to some extent. It has become an important marketing tool for many industries and museums can also benefit from using this tool.
So, in what ways can your museum tap into social media websites?
- Facebook and Twitter are great ways to share information about upcoming events at your museum and new exhibits as they arrive.
- Posting photos and videos from some recent events that have happened at the museum can allow visitors see themselves enjoying their time there.
- You can post some fun facts about some of the exhibits to entice visitors to come see for themselves.
- Ask trivia questions about the exhibits and award free admission to someone with a right answer.
Using social media can often feel like a chore, having to keep up your presence by posting new updates every day and sometimes twice daily.
But, it doesn't have to be a chore. You can automate your posts using SimplyCast's Facebook and Twitter automation tools. These tools allow you to write your posts in advance and schedule them to post over the course of many days, weeks, or months.
If you're interesting in learning more about the benefits of social media automation, be sure to visit the Twitter automation page and the Facebook automation page.