Quantity is not greater than quality when it comes to your website traffic.
You can have the most web traffic possible but it won't do any good unless you are targeting and engaging the right audience.
Let's say your store has a website and gets lots of traffic, but there's rarely a purchase made. In this case, you need to worry more about targeting the right people instead of simply driving traffic to your page.
In cases like this, your website visitors may be dropping off due to lack of engagement or faulty website pages. In order to remedy this problem, you need to know the exact cause.
Web tracking software allows you to see how well your website is performing on an overall basis as well as an individual basis. This means you can see how well your website is performing and see what each visitor is looking at so you can target them personally. Web tracking software allows you to better understand your customers and their needs.
By tracking your website engagement, you can also assess how well your individual web pages perform. Is there one page that doesn't get a lot of traction? Chances are it needs to be optimized in order to engage your visitors.
Web tracking software allows you to improve the quality of your website traffic by showing you what areas of your site should be optimized.
If you'd like to learn more about web tracking software, visit this page.