Using a customer satisfaction marketing survey is one of the easiest and most effective ways to gauge your company's service and products overall.
Survey marketing allows any company to ask their customers a wide range of questions, resulting in valuable feedback.
The problem is many companies really don't know where to start when creating a customer satisfaction marketing survey.
In this post, we're covering the basics for a customer satisfaction marketing survey.
Clearly, these are just examples since we can't read your mind, but they are a great jump-start for your inspiration.
Remember, depending on how you write your questions, will dictate the style of answers. Some questions require ranking (say, rate our service between 1 and 5), while others may be simply "Yes" or "No" or multiple choice questions.
As we've said before in other survey marketing blog posts, the most important thing to remember when creating any online survey is to remain entirely objective.
Try not to lead your customers to a certain answer; it'll most certainly skew your results.
How Long Have You Used Our Product(s)?
- Less than 6 months
- 6-12 months
- 1-2 years
- 2-5 years
- 5 or more years
Which Product(s)s Do You Use?
For this, turn to your customer data and sales. List the top four products or services you offer, but leave an option for "Other," allowing the customer to write which specific product they used.
How Often Do You Purchase From Us?
- Every month
- Every year
- Every 2 years
- Every 5 years
- Other – (allow a space for your customer to share)
Will You Recommend Our Product(s)?
- Very Likely
- Not Likely
Do You Have Any Suggestions to Improve Our Product(s)?
Again, let your customers speak directly to you. Allow a place for them, in their own words, to share what they think about your company and products.
Typically, this space is limited by 500 characters or less.
These sample survey marketing questions are a great start to any survey. Now it is up to you to add the rest. Keep an eye out for more sample survey marketing questions very soon.
Want to Create Your Own Customer Satisfaction Marketing Survey?
If you're ready to start building your first survey, sign up for a free 14-day-trial to create your survey using the SimplyCast platform (and discover how you can distribute it over Email, SMS, and social media).