One of the best ways to ensure your company's success is to raise the right amount of money at the right time. For SimplyCast in 2011, the right time to raise money was exactly when we did not need it. Although this strategy may sound counterintuitive, gaining funding when you do not require it to survive is actually ideal.
If you wait to raise money until the time when you actually need it, you will always be struggling to stay ahead. By gaining funding when your company is stable and experiencing success, you have money to spend on aspects that contribute to ongoing growth. For SimplyCast, the growth aspect we needed in 2011 was marketing. We needed to spread our message to new customers and build our brand. This process was made possible thanks to a round of equity financing from local investors.
Marketing is not an overnight process. It is a long term investment and an ongoing challenge. Effective marketing will help create a successful and lasting company. Poor marketing will often contribute to its early demise.
One of our main marketing goals in 2011 was to expand our reach. Using our new funding, we began the marketing attack. We were mainly trying to make a real impact in as many countries as possible. The technique worked. Today we have customers and resellers in over 175 countries. We are now truly a worldwide company.
SimplyCast would like to sincerely thank everyone who has supported our growing company throughout the years. Without your assistance, financial and otherwise, we would not be where we are today.