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SMS marketing has been steadily growing in popularity over the last number of years. As the use of smartphones and cellphones increased, so did this communication channel. With SMS, you can communicate directly with your audience through a device that is never far away. So, with SMS marketing, you can do the same thing with the messages your organization wants to distribute.
Whether you're new to SMS marketing or just looking for new ideas, here are our top three SMS marketing campaigns that are sure to drive traffic and increase engagement with your brand.
Everyone likes to be treated like a VIP so extend this feeling to your SMS audience. Offer them exclusive coupons directly to their phones — coupons that cannot be found in store. This creates a sense of exclusivity but for an added push, set an expiry date in the near future. This creates a sense of urgency and encourages contacts to act fast to take advantage of their exclusive offer.
Here are a few ideas you can use in your flash coupon SMS marketing campaign:
You'll notice that all of the examples include "Text STOP to halt msgs." This is very important to include to ensure that you are staying compliant with CASL and CAN-SPAM laws and legislation. You can learn more about this very important topic by referring to this article.
When people make appointment weeks of even months in advance, it's possible that with hectic schedules, they date could slip their mind. Help your clients remember upcoming appointments and save your organization from wasting time by sending appointment reminders via SMS. You can even get your recipients to confirm their appointment by having them reply to the text message.
Here are a few ideas you can use for SMS appointment reminders:
You'll see again that "Text STOP to halt msgs" is included in these messages as well to ensure compliance with commercial SMS marketing messages.
With SMS marketing, you are limited to fewer characters than with email marketing. If there's long form content you wish to share with your contacts but cannot do it through SMS marketing, send them a text telling them to check their email. Since SMS messages have a higher open rate than emails, sending them a reminder through a channel they are more likely to see (SMS) will help increase your email open rate! Simply send your email as planned and then send an SMS message within 24 hours to boost your email.
Here are a few ideas you can use to encourage people to open their emails:
As with all other messages, "Text STOP to halt msgs" is included because compliance is important no matter what type of message you are sending your contacts.
If you're looking for a way to make your SMS marketing easier, SimplyCast has the answer. Use SMS marketing automation to streamline your campaigns, automate the process, and increase efficiency. If you'd like to see what marketing automation can do for you, sign up for a 14-day free trial. And, if you'd like to explore SMS marketing, visit this page.
on Jun 26, 2017
sms marketing campaigns
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