Marketing automation is slated to achieve phenomenal market penetration this year, and adoption rates have been climbing for some time. There is a lot of interest and interaction with mobile in the marketing automation world. Here are some facts that might change the way you see marketing automation as a tool for dominating the mobile space.
- A huge percentage of consumers own mobile devices. Knowing how to market to mobile and having the capability to do so means that you have access to a wide variety of customers.
- Forbes tells us that 9 in 10 mobile searches lead to action. More than half of those searches lead to sales. This means that an effective, mobile friendly campaign can generate a lot of revenue you may not have expected.
- The same Forbes article states that mobile ads can be 4 to 5 times more effective than online ads for some key metrics like brand awareness and loyalty. This means that mobile ads are likely to make people recognize your brand more quickly. Since branding isn't just about a logo or a product anymore, this means that mobile friendly emails are essential. SMS marketing carries your message and provides a properly branded social experience.
Mobile is playing an important role in the everyday life of marketers everywhere. So there's never been a better time to become a white label reseller. Add a new revenue stream today.
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