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An email marketing application is a program that allows you to create and send emails to a list of contacts. A good email marketing application will also track your emails and collect data that you can analyze and review so you can continue improving and tailoring your next email campaign.
Creating an email using the email marketing tool should be simple and intuitive. Users should be able to use a variety of common editing tools in order to create a sophisticated-looking email from scratch or by using a pre-made template. A clean and streamlined interface is helpful when creating these emails as well.
Another mark of a good email marketing application is the ability to schedule emails in advance and have them sent out automatically to multiple contacts at once. Automation can simplify a lot of the email marketing process, reducing the workload of an organization through automating the sending process
SimplyCast has developed a comprehensive email marketing tool that can be used to create professional-looking email campaigns as part of your organization's overall marketing strategy. SimplyCast's Email tool allows users to use an intuitive drag-and-drop editor to design their campaigns, which can be sent either immediately or at a scheduled date and time as chosen by the user.
The Email application also provides users with robust campaign reports following the sending of the email to contacts, which detail the number of sent emails; the number of bounced emails; the number of emails that failed to send; and more. Data is displayed in easy-to-read graphs and tables and allows for easy analysis. Compare the results of multiple email campaigns by either using the Compare Reports or Combine Reports features to determine which campaign fared better overall and where improvements need to be made.
Now that you know what an email marketing application can do and what makes a good one, check out SimplyCast's email solution to see what it can do for you!
