What is a CRM system?

What is a CRM system?


A CRM is a system that allows an organization to manage their interactions with customers and potential customers. Therefore, a CRM system is the software that allows that management to take place. It often includes the technology to organize, automate and synchronize sales, marketing, and more.

Is the SimplyCast Contact Manager a CRM?

No. SimplyCast Contact Manager is a contact manager. It simply happens to synchronize with marketing automation tools and can also work side by side with an existing third-party CRM.

What's the difference?

A contact manager allows for users to easily store, sort, organize and find contact information such as phone numbers, email addresses and more. These are contact-centric databases that offer the ability to track that sort of information and make it easier to stay in touch with contacts and potentials.

Can I send automated messages to contacts using the Contact Manager?

You sure can! Our Contact Manager integrates with the rest of our platform seamlessly, allowing you to create and manage contacts, lists, and pipelines to create a fully automated workflow for your marketing or sales process. To learn more about what our Contact Manager does differently, check out the product page or contact our sales team for a live demo.

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