What is a Tracker URL and how can I use it?

What is a Tracker URL?

Are you wondering "what is a Tracker URL?" Let us give you an example: a Tracker URL is a link that redirects users to your webpage when clicked. By clicking on the link, the Tracker URL is able to gather information on users based on IP addresses. The Tracker URL then transforms that data into known and unknown profiles.

Is it included in my plan?

Yes. Sonar is a free subscription available to all our SimplyCast users, so all the features of Sonar are fully unlocked for you. This does not mean, however, that the features of 360 such as email, SMS, and others are unlocked.

How do I use it?

When you open our application at app.simplycast.com and sign in, you will notice the Applications menu in the top bar. You can find Sonar in the menu that drops down. By opening Sonar and creating a new Sonar project, you will be transported to the editing page, where you can add rules and change settings and tracker types. Clicking the plus sign to "add additional tracking data" you can use the dropdowns to build a tracking rule with this feature in it.

How does this benefit me?

By providing you with the ability to keep tabs on information about your customers, and analyze your data for trends that you can take advantage of. For example, if I am putting a tracking link up and logging the search term using the tracker URL, I would get the tracker URL: http://simplycast.us/mIHB?p1={{SEARCH_TERM_ADD}}

Interested in learning about Sonar Web Tracking?

Visit the Sonar webpage to find out more about how you can use it discover who is clicking around your website, how you can build a better understanding of your client base, and how you can speak to their needs.

Ready to see for yourself how easy it is to create a tracker URL? Sign up for a free 14-day trial of the SimplyCast platform and get started today!