So, what is link tracking?
Link tracking is when you track the number of clicks obtained by specific links on your website, in your emails, or even your social media posts. Link tracking can also be used to track if people are clicking on links associated with your banner advertisements. It is great for checking to make sure you are getting the correct results from your pay-per-click (PPC) advertising!
Link tracking is a helpful way to gain analytics for your marketing campaigns, to gauge how effective your strategy is and whether you need to update or improve your content in order to gain more traffic to your links.
You can use the link tracking capabilities of SimplyCast in emails that you are sending, links on your website, basically, anywhere you are inserting hyperlinks that people can click on. SimplyCast's Sonar application allows you to create tracking links that you can use in any of your communications or outreach to your current and prospective clients. Analyze the success of each of your tracking links in easy-to-read reports that tell you just how effective they are and how many clicks each has received.
Note: If you are using SimplyCast to send your email marketing campaigns, links are automatically tracked within the SimplyCast Email application reports.
Now that we've answered the question "What is link tracking," if you have any more questions about link tracking, the Sonar web tracking application, or any other SimplyCast product, be sure to contact us today! You can also contact us at firstname.lastname@example.org and our Support Team will be happy to answer any questions you may have.
Heard enough? Interested in seeing how SimplyCast can help you and your organization with link tracking? Sign up for a 14-day free trial of the platform and see just how easy it is!