Educational institutions need to keep up with their alumni and ensure those alumni maintain a positive relationship with the institution. In many cases, however, those former students may ignore alumni outreach if they don’t see the things they care most about.
An advanced digital solution, however, can look at the habits of alumni – what they look at, what they interact with, even existing information from when they were a student, such as their degree and the types of courses they took – to generate a profile on that alumnus and ensure that they receive messages that most closely match the things they’re interested in.
SimplyCast presents the idea of the External Nurturing Use Case, a complete solution for maintaining and strengthening relationships outside an educational institution’s current students and staff.
This solution leverages a combination of profile building, multi-channel marketing, and dynamic visibility to give each alumnus the information they’re most likely to care about, and in doing so, ensuring they stay engaged and don’t drop off.
How an External Nurturing Solution Works
A key part of mass outreach to alumni is ensuring they’ll care about what they see. By leveraging a profile that gets created automatically for each alumnus, institutions can guarantee they will see the things that will keep them engaged.
SimplyCast anticipated the need for institutions to ensure alumni stay engaged after their educational journey is complete.
There are four key steps to the external nurturing process:
Step 1: Managing Contacts
Recording existing information about alumni and updating it as they interact with new material allows them to be grouped and managed based on that recorded information – including where they’re from, their field(s) of study, and anything else you might want to examine.
Step 2: Customizing Outreach
The profile generated from all this existing information can be used to customize what gets seen in emails and landing pages that alumni will see, allowing your institution to ensure alumni will see the things they care most about, increasing the likelihood of repeat engagement and maintaining the relationship.
Step 3: Multi-channel Communication
Customizing and personalizing messaging isn’t the only way to boost engagement – by making use of multiple communication channels, alumni can be sent special messages for more important things – such as texts or phone calls about reunions and other special events.
Step 4: Dynamic Interactions
In combination with the above, the way alumni interact with your outreach can in turn be leveraged as well. The click of a link, the ignoring of a message, anything can be used to further build on their profile – or to send them additional follow-ups relating to what they’ve clicked on or looked into on your website.
These are the steps you need to follow to ensure your institution maintains a strong relationship with its alumni.
The solution makes use of a completely customizable technology. Our in-house marketing automation tool incorporates forms, email, SMS, voice broadcasting, landing pages, and CRM software to build this solution.
Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send nearly 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also get additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our external nurturing solution, you can have peace of mind.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Simply request a demo by clicking the button below and let us show you how our solution can help you manage your school’s external nurturing solution more efficiently.