Many businesses seek out feedback on their products. Doing so is a core part of any research and development strategy. Finding the best and most efficient way of gathering feedback information is critical to optimizing any research strategy.
A digital solution helps with this by creating customer profiles based on their purchases and sending targeted feedback requests that are product specific.
SimplyCast presents the Product Feedback Data Gathering Use Case, a complete solution for collecting feedback on specific products directly from customers.
This solution makes use of online surveys, adaptive messaging, and a dynamic sorting system to make it easy to identify customers and request the right feedback.
Using a Product Feedback Data Gathering Solution
SimplyCast anticipated the need for product researchers and marketers to optimize their research process by sending product-specific surveys to customers.
Targeting customers based on their purchases requires a process that adapts to each product and tracks customers along their journey. By tagging customers as they make purchases, product-specific questions can easily be asked.
To make the overall process work, there are four steps to follow:
Step 1: Signup
An online form that works as a starting point allows the gathering of customer consent to send them feedback surveys and other outreach messages. By interacting with existing tracking, customer profiles can be generated that include their purchases.
Step 2: Initial Outreach
Once consent is acquired, the next step is to send surveys out. An adaptive email tool that can customize the message a customer receives based on their purchase ensures they’ll get a message they know is relevant.
Step 3: Dynamic Surveys
Of course, the most important part of any feedback gathering process is the feedback itself. By making use of an adaptive survey, questions can be customized to those that fit the product, and the exact questions asked can be updated and changed based on a customer’s experience.
Step 4: Live Surveys
When customers are gathered more directly in focus groups and similar situations, a solution that allows for instant in-the-moment response collection and automatic reporting can massively improve the time it takes to conduct product research.
So, there you have it! A ready-to-go and proven solution for product research feedback gathering.
The solution makes use of our existing survey builder, email tool, landing page generator, and automation technology. The solution is fully customizable and can be tweaked or altered as needed to meet the exact needs of every business.
SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5% minimum uptime. With our solution, you can have peace of mind.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Simply request a demo by clicking the button below and letting us show you how our solution can help you manage your product research feedback gathering solution more efficiently.