Email automation tools have helped make the lives of marketers easier, especially since it allows them to create and deliver the right marketing content to their subscribers at the right time, right to their inboxes.
Email automation has clearly proven to be a beneficial tool for marketers, as it boosts recipients’ engagement with messages and has had a high ROI. The ability to send thousands of personalized emails to recipients all at once increases marketing efficiency by saving businesses both time and resources.
Though this is by no means an exhaustive list, here are just four ways email automation can help your business.
Keep existing customers’ attention
One of the biggest problems email marketers have faced over the years is customer retention. Due to the ever-shrinking attention spans of the average person, many people will forget the content of a once-a-year marketing message sent by a business as soon as they have read it and move onto the next one.
Many successful businesses now use email automation tools to help keep existing customers informed and updated on their activities by allowing its user to create and share promotional content on a recurring basis without the need for a lot of manual work and monitor recipients’ engagements and interactions over time.
Execute planned email strategies
While some companies prefer to just send their subscriber the occasional email update about their business, the majority of email marketers find that it can be extremely beneficial to use the help of an email automation tool to give their various marketing campaigns structure and purpose.
Email automation tools help marketers achieve this by giving them the opportunity to plan their campaigns in advance and create a marketing strategy for their business. Email automation allows businesses to create email marketing messages days, weeks, and months in advance of when they need to go out and schedule them to send out to contacts automatically whenever they need to be sent, helping to ensure a cohesive and successful marketing campaign.
More time for more other tasks
Designing and configuring your sophisticated marketing campaigns in advance and scheduling them to go out when they’re needed allows businesses to sit back and let the software do the rest of the work.
Once you have you have automated your email marketing campaigns, you can leave all the manual sending work to the email automation software and can use the time saved to work on other tasks to help grow your business further.
A well-developed email automation tool will allow email marketers to create, design, and customize all elements exactly how they envisioned them to look, including personalization for each individual recipient through the use of tools like merge tags and conditional blocks which will pull specific information straight from their profiles in a connected CRM system. Improved personalization will allow email marketers to keep their audiences better engaged and potentially increase open and click-through rates.
Finding the right tool for to satisfy all your email automation needs can definitely be a challenge. Thankfully for you SimplyCast has developed a comprehensive email automation tool that is already being used by email marketers across 175 countries around the world.
Need more information?
Looking to learn more about SimplyCast’s email marketing solution? Well, head on over to the SimplyCast FAQ page and you will be sure to find the answers to all you’re looking for!
Interested in email marketing with SimplyCast? Click the button below to request a demo of the solution and a member of our SimplyCast team will be more than happy to help you discover how to simplify your mass emailing!