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4 min read
4 min read
Automated banking is not a unique concept. Almost every bank uses some sort of automation technology to conduct a wide range of daily operations, such as customer service, financial transactions, resource management, etc. Using automation not only increases banking efficiency but also boosts resource optimization.
It is only natural that banks, like 51% of organizations on average, use automation technology for marketing, communication, and digital engagement purposes. It is found that omni-channel marketing automation can yield 250% higher engagement rate than single-channel marketing automation. Therefore, banks can also boost their customer onboarding, engagement, and nurturing processes by adopting automation technology.
Adopting an automated customer onboarding process is not rocket science. All you need to do is find a set of digital tools that can help you complete every task in the contact engagement process automatically and then synchronize those tools so all the tasks are done one by one without any human intervention.
Now, this process can be super hard to build when you are doing it from scratch because no sales/marketing/business development team has the time to do all the technical work by themselves. As well, finding digital tools that can be perfectly streamlined to provide a seamless contact engagement experience is difficult in and of itself.
However, if you have SimplyCast’s powerful, automated new customer onboarding solution, you don’t have to worry about a thing.
Let’s explain how you can set up an automated customer onboarding process with SimplyCast’s technology with these easy 4 steps.
The first step of the onboarding process always starts with a user creating an account. Banks can provide several ways for setting up bank accounts. For example, prospects can fill out a form online by themselves or can call a representative to fill out the form for them. Either way, once a form is filled out and an entry is recorded in the bank’s central system, it triggers the automated new customer onboarding process.
As soon as a customer is registered in the system, they receive a super-personalized welcome message from the bank. This message can be sent via email, SMS, voice, even fax. Typically, customers get an email. Now, your salespeople do not need to send those messages one by one. They can simply create an email template, connect it to the new customer registration form, and set criteria to modify that template automatically and send personalized messages to everyone who comes on board.
For instance, using an email marketing platform, an email template can be created and then, using a marketing automation platform, the registration form can be linked with the email template in an automated workflow. So, as soon as someone registers by submitting the form, the email will be activated to send automatically. With the personalization configurations made to the template, that person’s name, location, the type of account created, and any other personal details will be automatically incorporated into that email and that person will receive a hyper-personalized welcome message with all the relevant details. These details can be new bank account promotions or new bank account offers or special discounts.
No human intervention is required. And yeah, also, no technical knowledge is required either (if you use the right tools!).
So, your bank has a new customer through the onboarding process and the new customer already received the initial engagement message via the automated solution.
Well, if you want to retain your customer, you need to stay top of mind. Remember, there are plenty of competitors trying to pursue your customer with new offers, opportunities, benefits, etc. If you do not engage with them properly, you are technically giving them away slowly. So, once you have them on board, you need to keep sending them engagement messages. Of course, you are not going to do it manually!
You can use the automated customer onboarding solution to engage them for a long time. Similar to the initial engagement message, you need to create a bunch of email templates. Then, you can connect those email templates together in a marketing automation platform in a way that they are automatically personalized and sent to each of your customers after a set delay period. Initially, you can send emails more frequently and then, after a couple of months, engagement frequency can be reduced (as per the common practices). So, you need to set timing accordingly. You can also create new email templates instantly if you have new things to offer to them and then easily integrate them into the long-term engagement timeline in the marketing automation platform.
This way, you can engage all your customers automatically on a personal level. Again, this solution requires zero to a little human intervention. So, your bank can focus more on converting and entertaining clients than keeping themselves tied up with tedious, repetitive tasks.
Finally, checking metrics and results is an essential component of an automated new client onboarding process. It is important to learn if your engagement strategy is working as expected or whether it needs revisions. For instance, your welcome message might have components that may scare new clients a little (like having some strict conditions), or your engagement email subject lines are not attractive enough to make your clients want to open those messages. How else will you figure this out?
The only way is to learn about your campaign success is via campaign metrics. As usual, if you are using an automated new client onboarding process, you can check those campaign metrics easily. For example, you can check how many of your clients opened your welcome message by taking a look at the email open rate. Similarly, you can check if they are interacting with your messages by checking the click-through-rate (clicking on a link in the email or replying to an SMS). Viewing these insights can give you the opportunity to find points where improvement is needed. You can also use these insights to create better engagement messages for your future bank clients.
As discussed before, if you want to do the whole thing manually, you will need to invest a significant amount of time. Instead, you can just sit tight and use a plug-and-play new banking client onboarding solution.
SimplyCast anticipated the demand for this kind of solution and has built a ready-to-go solution for your new customer onboarding. Using our in-house email marketing, SMS blasting, voice broadcasting, fax broadcasting, CRM, digital form builder, and marketing automation tools, we created a fully comprehensive new client onboarding solution that can be used to send the initial welcome message as well as engaging your clients throughout the entire time they remain with your bank
Sound interesting? Don’t wait! Our team is ready to explain the whole solution to you though a demo session.
Book your one-one-one demo today by clicking the button below!