To answer this question we must first understand what triggered email marketing is.
The term, “triggered email marketing” refers to an automated email that marketers send to inform or remind their client to take a particular action based on actions they have previously taken in their interactions with a business. Another term that is often associated with triggered email marketing is “transactional emails.”
How do businesses use triggered email marketing?
Here are just some ways your business can use triggered email marketing in their client communications.
- Welcome email for new signups: When a client signs up to your email newsletter for the first time, they can be greeted with a pleasant welcome email. In this email you can include additional information about your business and helpful tips and tricks to help them navigate your product or service. Welcome emails have shown to encourage and boost customer engagement.
- “Continue shopping” reminders: These emails can be particularly useful for e-commerce businesses as these emails can entice the customer to continue shopping if they have not completed checking out the items in their carts.
- Subscription renewal reminder: Sending your existing clients a reminder to renew their subscription is a great way to make sure you retain these clients, and can be especially effective if you reward them for their loyalty to your business.
- Thank you emails: When a customer receives an email thanking them for their business, it makes them feel appreciated, which can increase the chance of them giving you their repeat business.
Some of the largest and smallest e-commerce business around the world use some kind of automated email marketing software because they understand that to be successful at email marketing, it is extremely important to be able to send the right email at the right time which is where most business fail to understand. Email marketing software can help businesses achieve efficient email automation as automation can help drive more traffic to your website and increase engagement with your subscribers.
Should my business be using triggered email marketing?
As mentioned above, it becomes clear that the size of your business doesn’t matter in order to be able to reap the benefits of adding triggered email marketing to your arsenal of email marketing tools.
If you’re looking to automate your email marketing experience, save your business time and money and still give your clients a personalized experience by sending automated emails after specific interactions, then triggered email marketing is the right way to go.
How can I get started with triggered email marketing?
It is important to identify an email marketing software that not only gives you the tools to design and create your email campaigns, but also gives you the ability to track the performance of your emails to help you determine whether your business is actually reaping the benefits of triggered email marketing.
Finding the right email marketing service for your business can be a cumbersome task for some, especially if you are looking for one that has all the features that you need, but doesn't upset your bank balance. Luckily for you, SimplyCast has a no-code solution that does just that for all your email marketing related problems.
Need more information?
Do you have questions about SimplyCast’s email marketing solution? Well, head on over to the SimplyCast FAQ page, and you will be sure to find the answers you’re looking for! Also, be sure to download the Getting Started Guide to Transactional Emails whitepaper here for more information about triggered email marketing!
Interested in doing your email marketing with SimplyCast? Click the button below to request a demo of the solution and a member of our team will be more than happy to help you!