Every day, 1.28 billion people click the blue and white "f" on their cellphone, tablet, or in the bookmark tab of their laptop. They are welcomed with an ever-expanding carousel of posts from friends, family, and colleagues posting about their plans for the day, funny quips, recipes, developing news (either personal or public), and just about everything in-between.
This ritual is performed everywhere: at home, in the office, on the bus ride home, in the airport terminal, and on cruise ships in warm waters. The point – like it or not, Facebook is a staple of people's social media diet and it provides a chance for your organization to be there with scrumptious content.
This does beg the question – how do you get the attention of these people, let alone your audience? For small businesses, the time to sit down every day to piece together and create posts can take away from other tasks that could be more critical to their business.
That's where Facebook Automation comes in – it allows you to create campaigns days, weeks, or months ahead of time so you only need to press ‘activate.' Draft posts that drive traffic to your website, get videos views, draw attention to upcoming events with photos, and more without having to log on daily so you can save time and focus on more pressing matters.
With that in mind, there are strategies that yield results better than others, and with that in mind we have tried-and-true tips:
Think Multimedia
By using different types of media such as photos, videos, or articles you can draw the eye and encourage your followers to engage with your content. Just posting text is likely to get lost in the newsfeed.
Be Timely
Discover when your audience is most likely to be online and use it to your advantage – if you're a restaurant, consider posting close to lunch and supper to generate interest. If you're looking to pull customers into your shop, consider posting outside of regular working hours such as 9 am – 5 pm when your audience isn't at work. Experiment with different times and figure out what provides the best results!
Short & Sweet
When you're writing content, try to be as clear and concise as possible. While you may wish to get as much information out, walls of text can push your audience away. If you have a lot of information that you need to disperse, opt for a poster or graphic to better draw interest and do the ‘talking' for you.
Sizing Matters
While it can be tempting to simply throw up an image to complement a post, not paying attention to specific sizing can do harm to your efforts. Sending a great post into the world with an image that is too small and pixelated, or too big and cut off can take away from the message. Thankfully, social media sizing charts are in abundance so don't be afraid to print one off and keep it handy.
With these principles in mind, you'll be posting like a pro!
If you're considering creating an automated Facebook campaign, see how SimplyCast can improve your organization, try a free 14-day trial and discover what our solutions can do for you!
Looking to employ this service but unsure if you'll have the content creation resources? You can have a dedicated SimplyCast employee who can create and manage your campaigns. Learn more about our Hands-Free program.
