If a picture is worth a thousand words, imagine how much a nice newsletter is worth!
Newsletters are essential for many organizations to keep stakeholders, clients, and customers both internally and externally informed. Whether you're letting your customer base know about upcoming deals or sending a weekly internal newsletter, it should draw in your audience.
But just how do you make a newsletter that stands out? While SimplyCast provides a number of templates to utilize through our email marketing app, we have some advice if you're looking to build one from scratch.
Create an engaging subject line that would make someone want to read the newsletter. Lines such as "Weekend Only Sale on Knit Tops" and "5 Simple Tricks to Improve Your Marketing Campaign" will go over better than "Sale This Week, Look Inside For Info" or "Tricks to Help Your Campaigns." Be specific and experiment with different subjects to see which result in the most opens.
A/B Split Testing
Not sure if your content is giving you the results you want? Through A/B split testing, send audiences different versions of content to see which resonates more. This tactic is a fantastic way to see how you could improve your current template and discover the topics or information that your stakeholders find most appealing.
Keep your branding cohesive and use the same colors, fonts, and logos found on your company website or personal materials. If your brand is bright orange with a white Tahoma font, make sure that carries over into your newsletter by bolding titles with your branding colors and keeping the font the same throughout.
Imagine looking at a poster and seeing text squished between the images. Think about the last document you say that was just a wall of text without any pictures or graphics at all. Neither of these sound very appealing, do they? When it comes to newsletter, you must perform a balancing act between content and imagery. Aim to pre-select stories you want to include graphics for and ensure that the graphics themselves they relate to the article's content and is aesthetically pleasing.
Article Titles & Content
You may have heard it more times than you can count, but content is king. Make sure your titles and writing are clear and concise. Don't be afraid to put all of your text into the newsletter and begin by cutting words or phrases that are not adding to the piece such as adverbs like "very."
Call to Action
Make sure your call to actions are prominent in both writing and design. Keep it short and have it stand out by putting it at the bottom of a story, bolding the words, and having an eye-catching colour. If you are looking for the reader to perform an action online, don't forget to link to it.
Buttons vs Hyperlinks
Speaking of hyperlinks and calls to action – have you considered using buttons? While hyperlinks are fantastic to link via words to outside resources, buttons provide a more eye-catching way to encourage your audience to engage with your content. Essentially, a button is a graphic that you create or import that links to outside resources, like a website, social media account or event page. If you're linking to supporting statistics, a hyperlink may be a good way to go but if you're seeking to increase visitors to your website or RSVP to an event, a button will make your call to action stand out.
This element is key – make sure you are staying CASL and CAN-SPAM compliant by providing company information such as your postal address, phone number, and most importantly an unsubscribe button. If you're looking to drive more traffic to social pages, try adding buttons that lead to Facebook, Twitter, LinkedIn or any other channel you may have so your readers have more options to contact you.
If you're considering starting a newsletter for your business, or updating your existing strategy, try a free 14-day trial and discover what our solutions can do for you – like posting your newsletter to Facebook!
Looking to employ this service but unsure if you'll have the content creation resources? You can have a dedicated SimplyCast employee who can create and manage your campaigns. Learn more about our Hands-Free program where you reap all the benefits with none of the hassle.