There are over 1.5 billion daily, active users on Facebook and these users, on average, are accessing Facebook eight times a day. This means you have eight chances to engage with this expansive audience but only if you know how to market your business on Facebook effectively.
It can be difficult to know where to start in the world of social media marketing. So, in this article, we’re going to look at the five steps you can take to engage new audiences and market your business on Facebook today.
How to market your business on Facebook
- Create a Facebook page for your business
- Identify your target audience
- Build your following by promoting your page
- Post relevant and engaging content regularly
- Automate posting to save time
Create a Facebook page for your business
Before you can begin to market on Facebook, you need a place to do it and that place is your very own Facebook business page. In essence, a Facebook page is a public profile you can create for a business, brand, or other organization; this of it was a Facebook profile for your business. However, pages differ slightly from profiles in that other Facebook users can “like” a page compared to gaining friends on a profile. Pages are also not limited to how many “likes” they can have.
Facebook pages also give you more insight into analytics about how your page is performing including how many users each post reached, a breakdown of fan demographics, and what actions have recently been taken on your page. This gives you greater, more well-rounded knowledge about overall engagement with your page so you can make informed decisions.
Ready to set up a Facebook page? Follow these instructions.
Identify your target audience
Some members of your target audience will be fairly obvious: friends, family, supporters – for starters. You’d also want to include your current clients and leads close to closing. From your Facebook page, you can easily invite people to like your page. From there, as you begin posting, keep an eye on your analytics to see the demographic you’re appealing to and adjust your strategy as needed.
When learning how to market your business on Facebook, you also need to learn how to target your desired audience. Because each audience is different, it may take a little experimenting with what you post, when you post, and how often you post before you’re able to hit the perfect balance.
Build your following by promoting your page
So, at this point you have your page built up and have a target audience in mind. Now, it’s time to expand your audience by promoting your page. When it comes to promotion, there are a few simple things you can do that’ll make a huge impact:
- Include a link to your Facebook page in the footer of all your emails
- Put a link to your page on your website
- Host inclusive promotions only to people who have liked your page
Of course, how you market your Facebook page will also have to complement your existing business so keep that in mind.
Post relevant and engaging content regularly
Once you have an audience in place, you have to engage with them on a regular basis. This means posting relevant and engaging content on a regular basis. The other thing to keep in mind when posting is to mix up the type of things our posting. Don’t bog down your page with repetitive posts about the same thing all the time; mix it up and create two-way communication between you and your audience. Ask questions, take polls, be accessible. Social media is at the end of the day a form of communication so don’t forget that.
Automate posting to save time
When you’re learning how to market your business on Facebook, don’t forget about other aspects of your company. It may be tempting to dive in and spend entire days posting and engaging with this new audience, but most businesses will have other tasks to attend to as well.
Luckily, there are tools available to help automate your Facebook posting to help save time while still connecting with your followers. With the right tool, you’ll be able to have a pre-scheduled carousel of content that posts at specified times (times you determined when identifying your target audience) that can be targeted to specific demographics.
Want to learn more about how to market your business on Facebook?
SimplyCast’s Facebook automation tool may be able to help! Click the button below to book a demo with a member of our team who will be happy to show you how Facebook automation could help your business today!