Among higher education institutions, recruitment is a critical and necessary part of ensuring students enroll in that institution. Ensuring that the initial on-ramp for prospective students is as efficient and targeted as possible ensures that potential students are kept engaged, increasing the chances they will become students.
A digital solution can help with this targeted recruitment approach, by generating profiles for students and making it easy for the most active prospective students to get noticed by recruiters.
SimplyCast presents the idea of the Targeted Recruitment Use Case, a complete solution for collecting prospective students’ information and starting their journey in a way that is tailored to their interests and needs.
The solution makes use of online forms, a dynamic sorting system, and adaptable messages to make it easy for prospective students to get identified.
One simple example of targeted recruitment is answering common questions before they’re asked. Where recruiters often must answer the same question again and again, an automated solution can detect the program a prospective student is interested in and send them an email with the answers to all the questions they’re most likely to ask.
How a Targeted Recruitment Solution Works
SimplyCast anticipated the need for recruiters and registrars to optimize their recruitment process by sending targeted material to prospective students.
Targeting prospective students requires a process that can adapt to every student and make note of how active those potential students are to ensure recruiter time is used as effectively as possible.
To make that happen, there are four steps:
Step 1: Collecting Information
To be able to target anything, you need information. An on-ramp form posted on every program’s page on an institution’s website can collect basic details about prospective students and automatically detect the program that student is interested in. Contact information and other significant details can be collected at this stage, such as if a prospective student is local or international.
Step 2: Customizing Outreach
Once prospective students start the process by filling out the online form, they can automatically be sent an email that answers the most frequent questions for the program that they’re looking at. This immediately ensures that they’re brought up to speed and saves recruiters from having to answer the same questions repeatedly.
Step 3: Adapting Messaging
Programs of interest aren’t the only criteria that can be used to customize automated outreach. Other factors, such as international student status, can be used to improve the relevancy of messages. For example, information that is important for international students can be sent to them but skipped or altered for local students. This ensures that the most relevant information is always sent, and that prospective students don’t miss essential information if they skip past details that they don’t think they need to know.
Step 4: Assigning Recruiters
With many students potentially looking at several possible schools, it’s crucial that recruiters can identify the most active prospective students and nurture them directly. By using a dynamic system that can detect how quickly prospective students interact with messages, the most active prospective students can be noticed right away and assigned to a recruiter automatically.
Many institutions also have recruiters who are specialized in specific programs. An automated solution can detect prospective students interested in those programs and make sure that they are assigned to the appropriate recruiter.
To put it simply: we have a ready-to-go and proven solution to assist with targeting recruitment.
The solution is also fully customizable, it can be tweaked or altered to meet the exact needs of every institution.
SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5 percent minimum uptime. With our solution, you can have peace of mind.
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Request a demo by clicking the button below and let us show you how our solution can help you manage your targeted recruitment more efficiently.