With the way and speed that the world is changing, businesses are always looking for ways to help them better connect to their customers or prospective customers. There are many ways out there to help you do so but choosing one can be a tough and stressful decision. One very effective method for connecting with customers is SMS marketing.
SMS marketing is a cheap and effective form of marketing that lets you go straight to your customers. Being able to get your messages right to their phone is a huge game changer as it helps you build stronger relationships and stay better connected with your customers. However, there are a few things you need to keep in mind when creating an SMS campaign, as not making an effective campaign can lead you to miss out on building these connections and stronger relationships. The following five tips will help your mass text campaigns grow and become more successful.
1. Stay Conscious of Timing
One important thing to keep in mind when sending out a mass text is the time you choose to send your campaigns. You do not want to send it out too early in the morning or too late at night, as you may wake people up which can cause them to opt out of receiving the future text messages, meaning you’ll miss out on customers. The best times to send out an SMS message are between the hours of 9:00AM to 5:00PM with the most optimal time to send them being at noon. Most people are up and active at these times, meaning they will have and be on their phones.
Also, keep in mind that if you are sending to a different time zone, adjust your timing to their time so your mass text does not send at an off time.
2. Personalize the Text
When someone sends you a text and it does not feel like it was meant for you it makes you less likely to respond. Same thing happens when it comes to mass texting. If your contacts receive a message that is generic and does not feel like it was meant specifically for them, they will most likely ignore it and do nothing about it. That is why it is important to make contacts feel that the message was meant for them.
Now you might be wondering, how do I make personalized messages to a large group of people without expending a lot of time? Well, that is what merge tags are for as they allow you to add names, titles, and other information automatically to make your messages feel more personalized. You also want to change the information being sent in your SMS blast per target group as different people are interested in different things. Having a more personalized message with information that relates better to the people you are sending it to leads to a more effective message overall.
3. Keep your Messages Short and Sweet
Another important thing to keep in mind is space. Most SMS messages are only allowed to be a maximum of 140 characters. That is why it’s important to keep your messages concise and straight to the point. This may seem like a pitfall but it’s actually a positive thing! It helps you get rid of all that filler information and get your point across to the customer in just a few words. This helps greatly boost the open rates and engagement with the text messages.
4. Make your SMS Messages Interactive
If your message does not lead your recipients anywhere, then people will most likely not engage with them any further. Make your messages interactive by adding a hyperlink to your website or social media pages. This will make your contacts want to click the link and explore your business more, helping you increase traffic. You can also attach questions or surveys to help get your customers’ views on how they may be enjoying something and what you can do to improve it if they are not.
5. Make your Audience Feel Valued
If you are sending uninteresting text messages that contain no new information or are just repeating something said elsewhere, people will be less likely to take action. That is why you want to make sure your messages always provide value to your recipients, whether that is new information, exclusive coupons, or special promotions. People like being thought of and feeling like they are being catered to, and this will help boost your interaction rates.
Following these five tips will help your mass texting strategies greatly improve and help build those stronger connections with your customers. Not incorporating any of these tips may lead to a failed SMS campaign and even worse, a loss of customers.
Want to Give Mass Texting a Try?
Interested in giving SMS marketing a try? Check out SimplyCast’s SMS marketing software!
SimplyCast’s SMS marketing software is a no-code solution allowing you to send text messages right from your computer. Click on the button below to request a demo of the SMS software and get in touch with a SimplyCast team member today!