Everyone under the sun, well, really, under the Internet owns a blog.
Businesses are missing out on an incredible opportunity to not only gain new customers but also reinforce existing customer loyalty. We're not talking about the typical news feed blog, updating customers and clients about product development and upcoming launches, but, as we say, blogs with some truly awesome content.
So, why do it? Here are the great benefits of including a blog onto your business' website.
Establishes B2B and B2C Trust
Trust is engagement.
Trust is relevancy.
Trust is that you believe in your business as much as you'd like your potential clients to.
Blogging is personal. Write about what makes your business special and different. Write about what is going on and what is important to your industry and business. Write about how your products work and how to fix any problems.
Another important aspect of blogging is engagement. Read the commentary and respond directly. Sure, you're going to get a mixture of positive and negative reviews, but engage with your readership in a respectful manner. Here, the key point is that you're interacting with your readers rather than being passive.
So, trust is also engagement.
Establishing trust is your first line of creating a long, sustainable relationship with your customers and clients.
Grow Your Subscriber Lists
With blogging, you're engaging with your customers and clients directly. It is the best way to intrigue and introduce your customers to your business. If they like what they read, they'll sign up for not only your email blasts, but also your other online channels, including social media, fax marketing or SMS marketing.
As always, include ways for new customers to opt-in for all of your other marketing channels.
Connect Directly with Your Customers
Blogging is completely different that your other marketing channels.
Why?
Well, you're speaking directly to your customers on a certain subject, rather than communicating with them in short, often diluted bursts through SMS or email. Though your other marketing strategies are equally valuable, blogging is another avenue for your business to connect in a more comprehensive way.
Establishes Your Business' "Voice"
Think anthropomorphosis: your business is an entity that is living and breathing. Its voice is as unique as the reason why you established it in the first place.
Yes, this is a little out-of-the-box, but establishing a true and unique voice from your business reinforces its own personal identity.
In this voice, you're reiterating your business' ideals, culture and mission. Is it informal? Is it authoritative?
Other Benefits
- Increase overall sales
- Establish your business as an industry leader
- Build brand awareness and recognition
- Always include social media connectivity: it makes it easier to spread your awesome blog
Want us to check out your company blog? Send over the URL in the comments below or send it to us on Twitter.
