Newsletters are a basic part of marketing. They’re a routine way to keep your customers informed about your products or services, and a way to make the customer feel that they have a connection to your organization. They’re also a way to promote things like contests, sales, and other events. This regular communication with customers is essential, as a lack of communication will often cause customers to lose faith in the product or service.
SimplyCast would like to introduce the Newsletter Management use case. This is a multi-tool automated use case that can handle the ins and outs of newsletter management.
The solution makes use of contact management, emails, and automation tools in order to ensure customers are seeing the information in the newsletter that’s relevant to them.
How to Set Up a Newsletter Management Solution
SimplyCast anticipated the need for a newsletter management solution that would help save time. When it comes to the ways a digital solution can help, we identified three key steps to successfully managing a newsletter program.
Step 1 – Collecting Customer Information
The most important step is to have all your existing and future customer data in the same central database for the newsletter to draw from. This allows you to specialize with conditional content what information is displayed to whom and it allows the newsletter to be personalized to each recipient by name.
Step 2 – Creating Templates
Newsletters and other routine email communications need to be consistent. You can spruce up the newsletter for special holidays and so on, however the general design of the newsletter should match your branding. By creating a template ahead of time, you can ensure that the visuals are consistent every time. This way, you only need to edit the content before the appointed sending time. This cuts down significantly on the editing and design time you need each month to publish your newsletter.
Step 3 – Tracking Responses
Once the newsletter is published, you want to keep an eye on two key factors: Customer behavior and customer responses. Behavior can be reviewed in the newsletter reports, where you can see the individual email opens and link clicks down to a single customer. Customer responses are something you set up in the newsletter, pointing all responses to a single inbox that can be reviewed for complaints, compliments, or other feedback.
Why SimplyCast?
Those are the core opportunities we identified where a digital solution can improve the newsletter management process, and where we can help.
The SimplyCast platform is a no-code platform that is fully customizable and can be tweaked or altered to meet the exact needs of every institution.
SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send more than 100,000 messages every hour and allows for more than 10,000 concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5 percent minimum uptime. With our solution, you can have peace of mind. 
Interested in Improving Your Newsletter Management Process?
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Simply request a demo by clicking the button below and let us show you how our solution can help you manage newsletters more efficiently.
