When it comes to movie theater marketing, your strategy needs to be on par with the cinematic experience. To have viewers returning to your theater you need to make sure they have a great experience before, during and after they visit your cinema. Here are some movie theater marketing ideas that you can implement today to increase engagement and boost sales!
Email newsletters are a great way to communicate with viewers outside of the theater and can easily be added to your theater marketing strategy. To get viewers to sign up for your newsletters you have to offer something that they cannot get anywhere else. Brand new movie trailers and exclusive behind-the-scenes information are great incentives and make for great newsletter content because they have mass appeal.
By providing this content to viewers, you build brand loyalty by giving viewers information no one else is. This increases your engagement with viewers and adds to the movie theater experience overall.
Everyone likes a great deal or promotion. Offer promotions to viewers that have signed up to receive communications from you. A great theater marketing strategy is to offer viewers promotions through SMS. Most text messages are opened within 3 minutes of being received. This means that your viewers are getting your promotions instantly.
Have a social media presence for your theater so you can engage with your viewers in a casual manner. Social media is a great way for you to personally engage with viewers to see what they think of the movies you show and any new movies coming out. By getting to know what your audience likes you can get a sense of what you should show.
Social media can also be used to promote upcoming movies and raise excitement with your viewers, making it a vital piece of your movie theater marketing strategy.
Become a Theater Marketing Star With Automation
Sending newsletters, SMS and posting on social media can be time-consuming when you have a theater to run. Use marketing automation to save time and resources. See marketing automation in action by signing up for a demo of the SimplyCast solution. Click the button below!