Nurturing every lead is a challenging prospect for many companies – the time it would take to do so manually can be daunting, if not impossible, due to sheer volume. There must be a better way.
Well, what if we said that the better way is leveraging a digital solution that can automate the lead nurturing process? While sending messages on a regular basis is one benefit of implementing a digital solution, implementing personalized communication automation can allow companies to do so much more when nurturing their leads.
SimplyCast presents the Long-term Lead Nurturing use case, a complete solution for not only sending regular nurture campaign messages to potential customers, but also for identifying leads with the highest engagement to ensure sales representatives use their time as effectively as possible.
The solution leverages all-in-one automation technology to send out messages on a regular basis and then assesses the level of engagement of each lead with those messages to find those who are most likely to convert.
Implementing an Automated Long-term Lead Nurturing Solution
SimplyCast anticipated the need for companies to improve how they conduct their long-term nurturing, and as part of the streamlined use case strategy, the answer to this need can be broken down into three key phases.
Step 1 – Lead Intake
First, to nurture leads, leads need to be identified. Whether they submit a form online or have a conversation with a salesperson directly, leads who agree to be sent more information can be added to this streamlined process.
Step 2 – Lead Nurturing
Once added to the lead nurturing process, leads are sent messages at a regular interval that can be adapted to fit the needs of each company. These messages can be personalized to the recipient, with the contents of the email able to adapt based on what is known about each recipient from their profile in the CRM.
Step 3 – Lead Scoring
When leads interact with these messages, such as when they open an email or click a link within it, this can be recorded and used to add to a score value associated with each lead. When this value meets a specified threshold, those leads are then brought to the attention of a sales representative.
There you have it – a streamlined solution to the challenge of keeping up with every lead that goes above and beyond what a manual process could manage. By leveraging this digital solution, the time of sales representatives can be used as efficiently as possible.
The SimplyCast platform is a no-code platform that allows anyone to build and edit their solution. As a result, this solution is fully customizable, it can be tweaked or altered to meet the exact needs of every organization.
Don’t worry about scalability and security! SimplyCast is an ISO 27001:2013-certified company with data centers in the USA and Canada. This means we can assure you that your confidential data is safe on our secure server and the messages you transmit are completely encrypted. Our platform has the capacity to send 100,000+ messages every hour and allows 10,000+ concurrent sessions. We can also acquire additional gateways and servers if you need them.
Most importantly, we have a 99.5 percent minimum uptime, meaning with our solution, you can have peace of mind.
Interested in implementing a long-term lead nurturing solution?
Don’t wait! Our experts are ready to give you a one-on-one demo to explain how this solution works.
Simply request a demo by clicking the button below and let us show you how our solution can help you manage your Long-term Lead Nurturing solution more efficiently.